It seems you can’t go anywhere without hearing about Facebook, Twitter, or any of the other numerous social media sites out there. A lot of advisors I talk to feel uncomfortable using these sites, as they may be unfamiliar with them, or they may find them hard to keep “business-related.” But how about sites such as LinkedIn and YouTube?
LinkedIn has quickly become the “go-to” social networking site for both large and small businesses alike. As a professional insurance agent, if you and your practice are NOT on LinkedIn, you should definitely consider building a profile – our other agents are using it for networking, prospecting, and much more! Some quick stats:
– It’s estimated that 27% of time online is spent on social media websites. (MarketingProfs.com)
– 26% of ultra-high-net-worth investors use LinkedIn. (Northern Trust)
– 58% of U.S. internet users earning $50K+ per year are on LinkedIn, while only 7% of those that earn less than $30K a year are. (Marketing Land)
– LinkedIn tops all other Social Networks in Google Search Results. (Small Business Chronicle)
Need some tips on fine-tuning your profile? Check out Zenith’s LinkedIn page and make sure to follow us for industry news and updates.
The same goes for YouTube – no longer just the destination for funny cat videos! In fact, companies like Zenith use YouTube to host a variety of content, whether it be informational, educational, or otherwise business related. Couldn’t attend one of our webinars, or want to find out more about Zenith? Check out our YouTube channel and catch up with what you missed out on!
What social media outlets do you use in your practice? Sound off in the comments and let us know!