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Who Says Completing a Life Insurance Application Has to Be Painful?

These days, it seems that everything you do involves a prodigious amount of paperwork. Opening a bank account? Applying for a car loan? Adopting a new puppy? Get ready for an avalanche of forms!

In the past, it seemed that life insurance companies were solidly on-board the “forms bandwagon.” With increasing pressure from their legal and actuarial departments, for a while it seemed that insurance companies were cranking out new forms every day. Many agents (and their clients!) found the application process to be, at best, cumbersome. At the worst, they found it downright discouraging and confusing. However, I promise that there is a light at the end of the tunnel.

Many insurance companies are quickly embracing the digital age; and with this, are rapidly adopting quicker and more efficient ways to transmit and process life insurance applications. Online applications, as well as one page forms called “drop tickets” and other simplified applications, are rapidly reshaping the way agents and clients  approach the application process. These new processes have a variety of benefits; besides saving time for clients and agents in actually filling out a handwritten form, online applications drastically improve the accuracy of information, and are submitted in seconds for free, instead of relying on costly mail or overnight services. Additionally, it cuts down on paper and ink usage, which is environmentally friendly as well!

At the end of the day, easier application processes equate to more sales. If your practice has embraced life insurance sales, give Zenith a call, or check out www.zenithezapp.com. We would be happy to show you how.

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