LTC

The Emotional Response to Long-Term Care Planning

The Emotional Response to Long-Term Care Planning

Lincoln Financial Group recently conducted a Long-Term Care planning market survey report to assess the emotional response related to caregiving. Here’s a look at the survey team’s key findings: People want to help their family members in need of care, but also recognize the associated challenges and sacrifices. 44% said they would feel overwhelmed if […]

Solving Two Cornerstones of Retirement Planning

Solving Two Cornerstones of Retirement Planning

We’ve all heard that retirees are living longer. We’ve also heard that a retiree’s biggest fear is running out of money. Even if we weren’t living longer as a populace, the need for income in retirement would remain. To state the obvious, if you’re retired, no one is paying you anymore. Except maybe Uncle Sam […]

Humanizing The LTC Conversation

Humanizing The LTC Conversation

As I go through my inbox every day, I’m seeing a distinct increase in the number of emails talking about long-term care (LTC). Having written about the importance of LTC for a number of years now, I find it satisfying that LTC is starting to become more and more of a topic that the industry […]

Top 5 Essential Things Your Clients NEED To Know About LTC

Long-Term Care (LTC) insurance seems fairly straightforward at first glance, but many clients and producers alike may not understand how it really works, or how important LTC really is to a secure retirement. Read on for the Top 5 Essential Things Your Clients NEED To Know About LTC! 1.) A traditional LTC policy isn’t cheap… (but it’s worth […]

Mother’s Day 2015: Top 6 Things To Remember When It Comes To Your Female Clients

With Mother’s Day right around the corner, many of us find our thoughts turning towards the special women in our lives. But did you know that there are some unique things to take into account when it comes to planning for your female clients? When it comes to life insurance and retirement, studies have shown that […]

The True Cost of Alzheimer’s

Alzheimer’s. What comes to your mind when you hear that word? To a lucky few, it’s just a word. But to others, just the word alone is enough to stir up some deep emotions. Many of us can envision and even accept losing our health as we get older; that’s usually a fact of life. […]

Show Your Clients The Benefits of Being a “Control Freak”

Have you ever been called a “control freak”? Many of us are familiar with the term; you may have even been called it yourself! (I know I have.) It is almost universally perceived as negative, or even an insult. However, how often have you really sat down and thought about it? Many of us are […]

Sometimes, “new” is just better. Period.

How about it – which do you prefer? A 1970 Mustang Mach 1 Convertible with a 7.0L 428 cubic inch V8, or a 2014 Mustang Shelby GT 500 with a 5.8L supercharged V8 boasting 662 horsepower? Paperback books, or an e-book reader? Vinyl or CDs? The list goes on and on, and as with many […]

This November, celebrate Long-Term Care Awareness Month with Zenith Marketing Group!

With the holidays quickly approaching, many of us turn our thoughts to spending time with our loved ones. Perhaps this makes it even more appropriate that November is when we recognize Long-Term Care Awareness Month.  Long-Term Care (LTC) coverage is an integral part of a client’s financial well-being – after all, statistics show that over […]

Why Do You Do What You Do?

We’ve all heard the old saying that the only things you can count on in this world are death and taxes. While both of these things seem to be inescapable, I feel that there is a more relevant constant in our day-to-day lives – the concept of change. Change permeates every facet of our personal […]