Sales

Why We Do What We Do

Prior to rejoining Zenith Marketing Group on May 1st, I was employed by a very focused organization, catering to a specific market niche with the ultimate goal of selling cash value life insurance.  So, for the past 18 months, I was isolated from “brokerage”. I don’t use social media tools like Twitter or Facebook because […]

Connecting With Your Female Clients

Not sure how to talk to women about finances…just start! The questions you are asking your male clients can be easily translated to any conversation you are having with women. Simple right? However, the reality is that in our male-dominated industry there is a disconnect on how to communicate effectively with female clients. The foundation […]