Social Media

Top 11 Ways to Reach New Clients and Build Your Life Insurance Sales

By now we all should know how important life insurance is – after all, it’s Life Insurance Awareness Month! According to a recent LIMRA study, only 63% of Americans have life insurance, but a whopping 97% say that life insurance is important to them. This means that almost 40% of consumers don’t have life insurance, […]

The Relationship Between Social Media and Sales (Hint: It’s Complicated)

You can’t avoid it. Social media (in one form or another) is everywhere. It wasn’t always like that. As little as 10 years ago, the vast majority of people had never heard of Facebook, or LinkedIn, or Twitter, or MySpace (remember MySpace? Me neither). I remember being a sophomore in college and logging onto “The Face Book” […]

All these crazy kids, with their Facebooks and their YouTubes…

It seems you can’t go anywhere without hearing about Facebook, Twitter, or any of the other numerous social media sites out there. A lot of advisors I talk to feel uncomfortable using these sites, as they may be unfamiliar with them, or they may find them hard to keep “business-related.” But how about sites such […]